Divine Dreadlocks Dreadlock Service Business and Internationally renowned Brand

THIS BUSINESS AND BRAND WILL BE VIRTUALLY FREE TO THE RIGHT PERSON!
The cost is for the physical and digital assets: the shop stock, labels, banner, DD website, established social media pages, directory listings, the work I do for you on sale to re-direct all business to you and write you into the brand as the new owner and the 1:1 training & coaching to ensure business success & continuation of the top digital brand footprint which will bring you clients on tap & shop sales within 3-6 months. 

I am now open to all genuine fair offers from Divine Dreadlocks trained locticians.

THIS IS THE VALUE OF EVERYTHING. (TBD = To be discussed)

Client flow re-ignited to new owner in their location (work 1-5 days): $10k – 100k/yr
Can be part time or full time. The choice is yours! Approximate earnings are $250-500/day average. 
*You can choose to work how ever many days you like from 1-5*

Divine Dreadlocks designer logo (copywrite):  $1000

Established Brand with worldwide recognition since 2007 as a top quality service: invaluable
*Em's experience began in 2000, but the brand was born in 2007*

www.divinedreadlocks.com website with 1 year paid for: $2500 (ranks on 1st page for many keywords)

Website copy addition/alteration to include new owner details: $1000

Affiliate sales rights to all Divine Dreadlocks Courses (paid $25-398/sale): $500*-10,000/yr

Divine Dreadlocks products to sell in shop (sell direct to clients in studio): $1000* – 10,000/yr

Divine Dreadlocks established online shop (sell online to anyone worldwide): $10,000+/yr

STONG DIGITAL FOOTPRINT: (5 stars reputation only) *social pages will be shared for a while, until you have completed training. 
High Website views...can be increased x 100 with energy. 
Dreadlocks Co Instagram page 10k followers TBD: $3000

Divine Dreadlocks Tribe Facebook page 14k followers TBD: $2000
Divine Dreadlocks Community Facebook private group 23k + TBD: $2500
Dreadlocks Community Page (not used) 1700 followers. 

5 star service history on Facebook with over 58 reviews: invaluable

New google business account to direct all new customers to YOU: $2000

5 different online directory listings (Australia only): $2000  

 

Divine Dreadlocks large banner & street or door sign: $100

Vistaprint account for divine dreadlocks with boutique designed labels: $500
1000 Divine Dreadlocks business cards $200 (need to change number)
 

PRODUCTS:  exact value determined at sale (approx $1000+)

Lemon Myrtle & Macadamia Oil Loc Blocs, packaging & labels: $17 RRP

Love Ya Scalp (bottles, recipe, solution & labels): $15 RRP 

Clover 0.6mm crochet hooks: $16 RRP

Tools (combs, bands, gator grips, duckbill clips, scissors, mannequins) TBD ? 
Loctician Basic and full kits $170RRP

 

TRAINING TO BE INCLUDED WITH SALE: (In person if local or via zoom)
All the above plus....

The Advanced Loctician Course (learn the Divine Hand & Hook method to perfect your crochet dread creation, extensions & maintenance work, plus quote & charge with ease) If untrained: $1990
Training in Jimdo website administration, copywriting, SEO, blog writing - 3hr: $300

Handover of email addresses : $100

Online shop operation: $200

Paypal setup and integration for online shop income training: $150

Paypal.me set up & booking deposit payment set up & training - 1hr: $150

How to run your google business account training - 1hr: $100

3 months worth of Life/Business/Empowerment Coaching on all aspects of running the biz including emotional or psychological issues or blocks : $3000 (weekly or fortnightly sessions on zoom or in person).

And complete moral support & business guidance & advice. Invaluable

 

TOTAL INCLUSION VALUE:

$40,ooo minimum worth of value is included in the sale. 

ASKING PRICE: Make your best offer for quick sale as I am very motivated due to needing to free up my time for my new Empowerment Coaching business. 
* the above figure is calculated from all the above inclusions and provides the low end income for affiliate course sales, shop sales in studio and online shop sales, hence there's ability to increase the income. This value doesn't not include the income from dreadlocking clients!  The true value comes when you add the value of dreadlock clients, shop sales & course sales.

This will depend on how much you want to work and your energy!! See below for an idea. 

AVERAGE INCOME FROM CLIENTS is $50,000 – 100,000 p.a working from 3-5 days a week.
This income depends on how many days you choose to work a week and how many weeks per year you work. 
For many years the current owner made a consistent $1000-1200 a week working 3 days with holidays off.

TOTAL BUSINESS EARNING CAPACITY: 
Ranges from $40,000 up to - $130,000 working 5 days a week.

OUTGOINGS ARE VERY LOW:  
$0 - $5000 per year.
You don't need to pay for ads or social media managers, I train you to do it easily & efficiently. Your only outlay is the re-purchasing of shop stock as you sell it. I hand over contacts of all suppliers. 
Shop stock and labels and the website payment & a social media posting tool will cost up to $5000/yr depending on how much stock you buy. 
 

THIS IS LIKE GETTING A FREE BUSINESS - THE INVESTMENT IS FOR TRAINING & WORK DONE FOR YOU. 

 I am open to all genuine offers from high quality locticians, able to be trained on the operations side. You must be an Advanced Divine Dreadlocks Graduate.

Inclusions listed above.
(shop, affiliate sales, social media, tools, products, suppliers, recipes etc etc)

INCOME TRANSPARENCY: 
For someone passionate about crochet dreadlocking, this is the deal of a lifetime!
You can run this business however you like to suit your lifestyle and go from 1st to 4th gear.
1st gear is 1 day a week at roughly $300-500/day. 2nd gear is double that, etc etc,
You can earn up to $2000 for a 5 day week of dreadlocking & more with shop & course sales.

If you desire hard work and good money, this is a $100k+ a year business. I made this when I pushed myself.

If you desire a relaxed free lifestyle then you can cruise on 3 days a week work
with holidays off and earn $60k/yr. Your 

You book clients on days an hours to suit YOU.

You take holidays when it suits YOU.

You answer to nobody (except your clients when you are switched on for business)

You can increase the shop products, get creative, make your own and have fun with it!

TRANSPARENT HANDOVER: 
** Estimated market value is over $200k based on the rules of sale of business. I am selling it way cheaper as I want someone to receive a gift and the client flow will need re-establishing to the new owner. 
** I will continue to operate Divine Dreadlocks Training which is a separate business with a different logo and website so that it can stand alone, yet it must always remain a sister business to Divine Dreadlocks
It is a condition of sale that the links to the courses remain on the www.divinedreadlocks.com website.
EXTRA BONUS BIZ:  If the buyer displays complete success and continuation of high reputation and excellent dreadlocking skills, I may offer to train them as an assessor to the training, increasing affiliate sales from 10-25% up to 60%!! That is a golden opportunity.  

CONDITIONS OF SALE: 
** The website www.divinedreadocks.com must always contain a link to www.divinedreadlockstraining.com under the courses banner and every single course. 
**No pages can be deleted without consultation from a myself, as deleting content, will lower the amount of traffic that comes in. 
** I will tailor the website to new owner so that the info on ABOUT page reflects the new owner as "owner/loctician" and myself as the "founder/loctician trainer". I will fade into the background. 
* the new owner can create a new video for home page, or can keep the current lead magnet as it will bring you  income from affiliate course sales. 

**There will be joint use of the Website, Facebook Page and Instagram page (which only enhances the following and reach) for the handover training period, (3-6 months) so there must be 100% good will, harmony & ethical alignment between myself and the new owner. 
** New owner must have high quality customer & dreadlocking service ability and ethos and no bad reviews. 
** New owner must understand that previous results for income & client flow reflect the energy put in.
** The same results are achievable and can be exceeded with the same or more energy put in & an alignment of the high quality, loving service ethos.  This will be made easy with the training provided with handover. 
** There are no refunds after sale is complete.
** The handover will not be final until paid in full. A deposit can hold the sale if need be for up to 2 weeks. 

*PLEASE SEE PHOTOS OF ALL SOCIAL PAGES AND NUMBERS OF FOLLOWERS. (these are 1 year old)

 

 

Australian Business Valuation Report

Business Name: Divine Dreadlocks Prepared for: Emma Mariette Date: April 25, 2025

---

1. Executive Summary

This document outlines the estimated fair market value of the business "Divine Dreadlocks," a well-established dreadlock service and brand with a strong digital presence and associated assets. The valuation is based on historical income, digital and physical assets, and the brand's existing market position.

2. Business Overview

• Name: Divine Dreadlocks

• Industry: Hair & Beauty (Specialty: Natural Dreadlocking)

• Location: Byron Shire or any location

• Years Established: 2007

• Ownership: Sole Proprietor

• Included in Sale:

  • The business name and brand: Divine Dreadlocks

  • Service-based operations (tools, processes, client base)

  • Online and physical shop (approx. $1,000 in stock value)

  • Supplier and label designs

  • Social media presence (approx. 50,000 followers across IG and Facebook)

  • SEO-optimized website and domain

  • 5-star reputation across Google and directories

  • Five local directory listings

  • New Google Business Profile Created for you/optimization & integration of your listing

  • Affiliate rights to earn from the sale of Divine Dreadlocks Training online courses

Not Included:

• Ownership of Divine Dreadlocks Training & the associated google business listing. 

---

3. Income-Based Valuation

The business generates between $50,000 and $100,000 annually, depending on how many days the owner works.

Valuation Based on Owner Earnings:

Income Range	Multiple (SDE x 2–3)	Estimated Value
$50,000	2x–2.5x	$100,000–$125,000
$75,000	2.5x–3x	$187,500–$225,000
$100,000	2.5x–3x	$250,000–$300,000

Given the flexibility and control over income through work volume, a fair mid-range valuation for earnings is placed between $187,500 and $225,000.

---

4. Asset-Based & Brand Valuation

Digital Assets & Brand Influence:

Asset	Estimated Value
Social Media Audience (50,000 engaged)	$10,000–$25,000
Website + SEO Ranking + 5-Star Reputation	$5,000–$15,000
New Google Business + Directory Listings	$2,000–$5,000
Physical Stock + Shop Inventory	$1,000
Label Designs + Supplier List	$2,000–$3,000

Estimated Asset-Based Value: $20,000–$40,000

---

5. Total Estimated Business Value

Combining the income-based and asset-based approaches:

Estimated Market Value of Divine Dreadlocks: $200,000 – $265,000 AUD

This valuation assumes the inclusion of all listed assets, affiliate course rights, and a reasonable handover/training period for the new owner.

---

6. Considerations

• The value assumes continued use of the Divine Dreadlocks name and brand.

• Transition support and brand integrity are key to maintaining valuation.

• Course affiliate rights are a valuable ongoing revenue stream.

• All future earning potential and success will be based upon ability to apply training & add continuity of high quality service across clients and any online customer service. 

---

Prepared by: Chat GPT valuation tool. 

---

 

This is a non-certified business valuation prepared for guidance and strategic planning. Professional financial advice and due diligence are recommended for formal sale proceedings.